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Services
Make sure your target audience knows what you’re selling and why they should buy it. Borealis Consulting has the expertise to help you create a long-term communications plan, a coherent message, and a comprehensive body of marketing materials that help you tell your story to the correct audience through the correct medium for maximum impact. Our services in this area include:
- Marketing communications planning
- Budget management
- Messaging and positioning
- Sales tools and customer collateral
- Vendor sourcing and management
- Web communications
- Presentation development and delivery
Product launches are important. They provide a unique opportunity to generate media interest, customer interest, and positive momentum that can carry a product forward--from a potential success to an established, revenue-generating hit. At Borealis, we know exactly what needs to be done to launch a product effectively and position it for long-term success. The services we offer to that end include:
- Go-to-market planning
- Channel strategy and planning
- Product positioning
- Value proposition development
- Product launch plans
- Demand generation programs
- Marketing communications
- Channel program development and implementation
- Launch execution
Thinking globally and acting locally is important in today’s global economy. Often the greatest business opportunities are those that lay beyond our own national boundaries. But to take advantage of them, you must have a thorough understanding of foreign markets, foreign cultures, and the specific laws that apply to business and marketing activities in each of the countries where you hope to do business. At Borealis Consulting, we not only have extensive experience with international marketing, we have strong ties with local markets that can significantly accelerates global success. Our international marketing services include:
- Local market channel planning
- Consistent, cost-effective global marketing materials development
- Localized and regionalized results
- Understanding of local market dynamics
Need help right now? Extensive experience in all aspects of marketing allows Borealis Consulting to step in, “hit the ground running,” and provide skilled interim marketing staffing for projects in the following areas:
- Product marketing
- Business development
- Marketing communications
- Channel management
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